People can’t or won’t convert if you don’t give them an incentive to do so and if you don’t make converting as easy and intuitive as possible. Then you have Rosetta Stone, which uses words like “only” and “world’s best” to convey credibility and authority. Do people tend to skip over your CTA when they come from Facebook? Why it works: Rosetta Stone leads with its primary USP: TruAccent technology. Your home page sets the tone for your business like a first impression – so makes a lot of sense to ensure your home page works effectively. That’s right, milliseconds. Adding a Homepage to Your Site. A heatmap, for instance, lets you see what people care about on a web page, and what they don’t even notice (even when they should). What will your audience expect? Your CTA is where you want your visitors to focus their attention. Your homepage design should facilitate this transition by providing intuitive navigation and a sense of how your website flows. In Healthline’s case, it’s primarily an educational publication that provides tips and insights into healthcare, nutrition, fitness, and more. Use your principal home page headline to communicate your site’s underlying value proposition. On the other hand, a confetti report shows you granular information about referral sites and how people who come from different places engage with your site. Sometimes, your approach to homepage design needs to reflect the type of website you’re building. As you can see from the best homepage examples I mentioned above, every one includes the offer or USP (unique selling proposition) above the fold. Not only can these tactics make your website seem “spammy,” but they’re annoying. Barry Feldman is an online marketing super freak. Copyblogger focuses on words like “authority” and “powerfully effective.” They’re not impressive on their own, but when built into a concise headline, they help send a stronger message. Particularly notable is the CTA. Your logo should be visible at the top of your website. Why it works: Hero image homepages work well when you’re selling a single value proposition. It’s the core of your business’ branding and identity, after all. Skype has created a homepage design that addresses its target audience perfectly. You don’t want to copy someone else. It’s tempting to put too much information on your homepage. This is job one. Laura Worthington has created a homepage design that reflects her approach to designing fonts. The marketing copy is very simple here. Clean and simple. You’ll notice that one element sticks out on the page — the yellow CTA button that says “Latest Stock Prices.” If you click it, you’re taken to the company’s paid services, which involve providing you with stock picks from analysts and experts. Or to fill out a form? Also, it’s one of the best homepage examples I’ve seen for an e-commerce site. By making this information easily accessible on your homepage, you will see an uptick in conversions. With that in mind, you need to make a solid first impression. That’s just a fact. From the logo to the marketing copy, Fitnessblender has created an awesome homepage. If you’re at all familiar with the psychology of color in marketing, you know that blue is often used to symbolize health and emotional healing. I’m a big fan of contrast when it comes to my sites. It’s why they clicked “About.” So put your passion story on your website. Nonprofits have their own obstacles when it comes to homepage design. It gives you a space to become a thought leader, engage with more people around the web, and easily update your network on your career news. What to Put on Your Blog's Homepage - How To Make Money Online Remember to tie each of your design elements to one of the four goals listed above. Learning the color wheel and how colors complement one another will make you a better designer. I might love a site’s design, while you might hate it. E.g. It’s a fantastic homepage that uses a clever custom illustration to attract viewers and includes a high-contrast CTA button. It’s focused on one thing: Getting visitors to search for a destination. The guy behind the wheel is clearly an Uber driver, but he’s staring right at the camera — at you. “Unleash the Power of Engaged Employees.” That’s the business’s sole purpose. It should be visible at the top of the homepage, with links organized in a hierarchical structure. If your website’s homepage is doing its job effectively it guides visitors one step deeper into your website. The only language software with TruAccent™ — the world’s best speech recognition technology. Just like you pick up toys, clothes, scattered magazines, and other detritus at home, you want to remove any confusing visual elements from your homepage. That should give you enough space to tout your biggest benefits and also encompass those all-important keywords. What happens when you try to sell a house with an overgrown garden, cracks in the driveway, and a broken front door? Tell the visitor what your website is all about right off the top. Lots of people use The Motley Fool exclusively for articles on finance, but the company offers much more. These days, a lot of websites have keyword-based names like ‘Christmas Cookies’, ‘Grow Trees’ or … What would impress him or her? That’s how Viewership draws visitors’ eyes to relevant parts of the page. In fact, stretching the boundaries of modern design conventions can work in your favor, but only if you don’t obstruct the visitor’s user experience. Make the navigation menu visible at the top of the page, and organize the links in a hierarchical structure. How long do users stay on your website?Less than 15 seconds.That's the average time spent on a website. You have social proof in the subhead, which tells visitors how many people trust Crazy Egg’s tools. The Copyblogger website uses the hero image approach to homepage design — and it works beautifully. The graphic subtly communicates that the technology works on all device types, and the word “millions” shows how popular the service is. Note: The ideas for this infographic are based on a guest post I wrote for Orbit Media Studios, What to Put on Your Homepage. Build trust with visitors. Rosetta Stone might benefit from some hard numbers here. Make it clear from the get go. It’s on the high end of the pricing spectrum, but it’s still hugely popular. That’s exactly why you need the best homepage design for your website. However, by “checklist,” I mean “possibilities. Those are two entirely different segments of the market. Or, if you wanted a part-time hustle, he’s someone whose success you’d want to emulate. You’ll see my signature orange color on NeilPatel.com and Neil Patel Digital. Apparently, boho style is in (at least for women), so we see a custom graphic that advertises lots of boho fashions available. Imagine this: You go into a shop or an office, and you are immediately greeted by a customer service representative. The copywriting should be concise and focused. When first-time visitors arrive at your site, they have a purpose in mind. Disable Page. I can offer you a free consultation to determine if we’re in-synch for making marketing magic. We’re dealing with a hero image again, this time of a worldly traveler who’s using his phone — ostensibly to access the Rosetta Stone app. Notice the image choice. The goals of your homepage There are a million things you could put on your homepage. I’m going with another example of custom graphics. That’s why UnitedHealthcare’s homepage design is so effective. Get the email addresses of visitors. Over time through trial and error, many people have learned that clicking on a site’s logo leads them back to the homepage. What do you need on your homepage? Chances are a substantial portion of your visitors will enter your website via the homepage. Crowd your logo with unnecessary visual elements.Instead, surround your logo with ample negative space so it instantly stands out. The design and content in your homepage navigation could mean the difference between a website conversion and a bounce. In thredUP’s case, the homepage goes for a seasonal approach.
Please include attribution to feldmancreative.com with this graphic.
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