Meanwhile, this month’s online sales are up about 480% versus last January. Non-alcoholic beer represents a minuscule sliver of the overall American beer market, and holds just .37% of total beer dollar sales in grocery, convenience, liquor, and other chain stores tracked by market research company IRI. As people looked at sugary sodas, they’re like, ‘I don’t like to drink that anymore but this coconut water makes me feel really good,’ or ‘This seltzer is so light and tasty.’ Any of those seem like clear parallels [to NA beer].”. But it’s the smaller craft breweries that are attracting new customers and fueling excitement in the NA category, Gutierrez says. Heineken 0.0’s 2019 sales are on pace to total about $23.4 million by year’s end, equivalent to the Abita Brewing family of beers. “I know how much growth there is in the low end of the segment.”. Find it starting at $10 on Drizly. — Non-Alcoholic Beer Sales Flat In 2019, With Important Exceptions. “Is that [percentage of market share] going to happen in the U.S.? Sparkling Christmas Wine Box - 4x750mL $54.99 Add to Cart Sold out. However, the same poll shows that over the past decade, a growing number of Americans report that alcohol has been a “cause of trouble” in their families. I previously spent nearly a decade as the driving force, I am a business writer covering emerging products, trends, and M&A in the U.S. beer and beverage industries. You may opt-out by. This statistic represents the sales value of non-alcoholic beers consumed in drinking establishments in France between 2013 and 2022. “I have never seen a movement like this, where everyone is thoughtfully exploring their relationship with alcohol. New brands are the category’s life force—but will they drive growth, or cannibalize an already-small slice of the market? Regular product innovation and rapid industrialization in emerging economies are expected to fuel the sales of non-alcoholic beer across regions. Heineken, which has Heineken 0.0, revealed at its 2019 half year results this week that low and no alcohol sales volumes had increased by a "high-single digit", delivering 6.9 million hectolitres (2018: 6.3 million). Though O'Doul's has a pretty cruddy reputation, it does taste a lot like beer that would have alcohol in it — and also tends to have a nice, bready smell to it. Non-alcoholic beer also has looser regulations compared to its alcoholic counterpart. Clausthaler Santa Clausthaler Non-Alcoholic Beer. That data, albeit troubling, comes from a 2014 Washington Post article citing research by Philip J. Cook, author of "Paying the Tab: The Costs and Benefits of Alcohol Control.”, So, if the majority of Americans aren’t consuming much alcohol, why then do we keep hearing about a so-called “sober-curious” movement and the growing interest in all-or-nothing abstinence efforts like Dry January or “Sober October?”, “More so than ever before, people are examining their relationship with alcohol,” said Jeff Stevens, founder of Wellbeing Brewing, another non-alcoholic craft beer company that is based in Missouri. Big plays, smart moves, and otherwise curious indicators of beer's possible future. Much of the growth in non-alcoholic sales at BevMo has come from Heineken 0.0, which, as the category leader for BevMo, sells twice as much as the next-highest brand. Cheers to non-alcoholic beers! Just the news that interests us. Beck's Non-Alcoholic. According to market research firm Nielsen, 21% of U.S. drinkers participated in Dry January in 2019. A Gallup poll shows 65% of Americans say they have occasion to drink alcohol, a percentage that’s remained largely steady for years. Being everyone’s third beer or Tuesday night beer or Saturday afternoon beer … you’re reaching an audience that’s bigger. Opinions expressed by Forbes Contributors are their own. In the United States, beverages containing less than 0.5% alcohol by volume (ABV) were legally called non-alcoholic, according to the now-defunct Volstead Act. Now, here are some interesting facts. Bravus Brewing Amber Ale Non-Alcoholic. “I think the beer world is so effective at reaching those Friday and Saturday night occasions,” Shufelt said. “It’s not just St. Pauli Girl or Beck’s. If you also consider that 30% of the country doesn’t drink, and that another 30% of American adults consume less than one drink per week, it’s probably safe to assume that as many as eight-in-ten people you encounter throughout the month of January are remaining (mostly) sober. Considering all of those statistics, the shift toward sobriety would appear to be a trend that is poised to stretch beyond just the first month of every year. Shufelt says a combination of expanding its own facilities and contract brewing in 2020 would give Athletic capacity to produce over 100,000 BBLs of beer. That’s the first question you’ll have to answer holding a can of non-alcoholic (NA) beer at your next party. Or a combination of both. Sold out. The question is how far non-alcoholic breweries’ optimism should extend. Low- and no … I also serve as the editor-in-chief of THCnet, a cannabis industry news site, and deliver insights to brewery owners across the country via my quarterly “Brewing Consult” report. Anheuser-Busch itself is just beginning to expand its alcohol-free product range, with a goal of eventually getting 20 percent of its sales come from NA beers, Warrington said. “We’re really building [sales] where people are excited about Athletic and where our ecommerce data is strong.”. He and Hockey estimate Surreal could “easily” produce 10,000 BBLs of beer in 2020. Quality Over Quantity. During peak holiday booze season in the U.S.? BWS says sales of non-alcoholic beers at its outlets have risen 60% since July. “We have such a strong ecommerce data set, so when we do move into distribution we can provide good, confident information,” Athletic’s Bill Shufelt says. Non-Alcoholic beers are nothing, but, lagers or ales that have less or no alcohol content. Sales of lower strength beer (between 0.5% and 3.5% ABV) rose by 16% at the same time, research from The Times newspaper claims. To learn more about Brewing Consult, please visit www.brewingconsult.com, © 2021 Forbes Media LLC. We’re just trying to keep place with the growth of the market this year,” says Stevens, who contract brews his beers at O’Fallon Brewery in Maryland Heights, Missouri. “I can’t imagine it being that kind of percentage of the overall U.S. market, but it’s so small right now that if it got to 2%, that’s still significant.”. This question hints at a larger issue: how to predict NA beer’s growth. WellBeing saw its IRI-tracked sales double from 2018 to 2019, to roughly 600 BBLs. She says she’s struggled to keep enough of those products in stock, and because most BevMos shelve non-alcoholic beers with gluten-free beers and ciders, she’s reduced some of those slower-moving SKUs to make room. As a result, alcohol-free beer is the fastest-growing trend in the drinks market. “It definitely is our goal to grow that space,” she says. “We’ve never opened up on that category before, so it’s exciting to redo the shelves. Its cofounder Bill Shufelt says 2019 was “proof of concept” for the brewery, which will produce roughly 12,000 BBLs of beer this year. Heineken 0.0’s 2019 sales are on pace to total about $23.4 million by year’s end, equivalent to the Abita Brewing family of … Regardless of the size of the segment, Shufelt will still compile his list of links for investors every month. Others are cautious about the European analogy, citing different regulatory, taxation, and cultural considerations that have made European countries’ drinking habits dramatically different from those in the U.S. for generations. Take a look below, and if you want more of our editor-sourced products and reviews, sign up for HuffPost’s sales and deals newsletter. Drizly . Global Non-Alcoholic Beer Sales Market Report 2018 by Manufacturer, Region, Type and Application has complete details about market of industry, analysis and current trends. Beck's Non-Alcoholic Beer - 6pk - 12oz Btls | Curbside Pickup offered in the majority of stores "All the good taste...But Becks is less expensive...I have tried all the NA beers on the market and this is one of the best...I sometimes order 8+ cases of beer and loading it for me is a PLUS" Learn More. Trending NA Wine Shop Now. “It is a time where people are really receptive to brands like ours.”. Bullish NA beer brewers—Shufelt among them—like to point to Germany and Spain, where NA beers make up 6.5% and 12% of the beer market, respectively. Connecticut's Athletic Brewing makes craft non-alcoholic beer. Table Kirin Non-Alcoholic Beer Sales (K Units), Revenue (M USD), Price (USD/Unit), Cost (USD/Unit) and Gross Profit (2014-2020) Table SWOT Analysis Table Global Non-Alcoholic Beer Capacity (K Units) of Manufacturers (2014-2020) Table Global Non-Alcoholic Beer Capacity Market Share (%) of Manufacturers (2014-2020) Figure Global Non-Alcoholic Beer Capacity Market Share (%) Comparison … Non-alcoholic “Flat Tire” is a 0.5% ABV version of the higher-strength lager of the same name. 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Generally, lowest calorie beer is also low in ABV (Alcohol By Volume). “We are trying to take market share from the soda gun.”. “We were growing at a nice clip when we had some production issue in July and August, that put us back a bit. Shufelt prefers to think outside the world of beverages entirely. The global non-alcoholic beer market has been segmented based on product type, category, distribution channel, and region. IRI-tracked dollar sales for longstanding NA brands—O’Doul’s (-7.5%), Coors Non-Alcoholic (-5.8%), and Old Milwaukee NA (-9%)—fell in 2019, after posting losses in 2018 as well. Asahi and AB InBev have bet big on global markets for their non-alcoholic brands, with the latter estimating that low- and non-alcoholic offerings will make up 20% of its worldwide volume by the close of 2025. That puts it on par with the annual production size of an average Brewers Association-defined craft brewery. “I am running some NAs right now up at the register; that’ll repeat all the way through [the] Super Bowl, and I’m also running a whole endcap for all NA—if I can keep them in stock,” says Amy Gutierrez, BevMo’s category manager for beer. 95 (£69.90/l) Athletic hopes to expand its brewing capacity tenfold, to 100,000 barrels of production, in 2020, which would make it roughly the size of Anheuser-Busch InBev-owned 10 Barrel Brewing Company. Segmentation. The Dutch brewing giant said it had rolled out its Heineken 0.0 brand to 57 countries as it reported annual results. 2. They buy entire cases.”. In 2020, the global non-alcoholic beer market was valued at roughly 18 billion U.S. dollars. There were dozens of links. Among the top five largest brands, only newcomer Heineken 0.0 showed positive sales growth following its nationwide launch in January. 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